Case study
The Chartered Institute of Marketing, South West Marketing Forum
“Sustaining a Successful Brand.”
The Chartered Institute of Marketing is a national organisation, committed to providing marketers with knowledge and tools to develop and excel in an ever growing and demanding profession. Through offering continued professional development, a strong source of marketing information, and a series of events and forums, the Chartered Institute of Marketing is an invaluable organisation for all marketers.
Every two years the South West region of CIM organises a Marketing Forum, inviting members and non members to experience and gain knowledge of a current topic in Marketing. This year The CIM approached Much Ado to assist them in the organisation of their 2008 conference, “Sustaining a successful Brand.”
The Results
The conference held in Bristol, invited speakers from across the globe to present on hot topics in the marketing sphere, including Corporate and Social Responsibility and creating a Carbon Neutral brand. Much Ado Events, assisted in the organisation of the conference, managing the venue, coordinating the audio visual requirements, ensuring a simple registration process, an opportunity to attend a selection of 12 presentations, and providing an informative delegate pack.
Much Ado Events ensured each delegate attended a professional and informative conference highlighting the importance of development in an ever changing industry, and the benefits and impact of being a member of the Chartered Institute of Marketing.